Search Engine optimization or SEO is a much debated issue among the professionals working in the online marketing sphere. It is often said that SEO is dead or these best practices have come to an end, but the truth is that it will not be dead until the significance of the search is over. Until the search engines stop working the search engine optimization cannot be stopped by any means. There are some basics of the search engine optimization that must be kept in mind for getting the best results. In this article we will focus on these points that every webmaster must understand for smooth running of their online marketing plans. These steps can be considered as the part of the basic online marketing strategy that makes the foundation of the successful online marketing plan. KeyWords Selection: This is the route to basic online marketing campaigns. The selection of the appropriate key phrases and the words ensure that the search engine bots are connecting to your sites with the prospec...