Below are the 6 Amazing E-Commerce Ideas To Boost Up Your Chances of Sales;
You have to have good content to describe what you are trying to sell on your website. This is probably my most important e-Commerce idea I can provide. Content is not only important as a description of the product, but it is also what is going to help rank your store higher in Google. Meaning if you have poor content, it will be directly reflected by Google and your ranking will show it. You will need two types of content for your product. 1st is a short description, this will be a very short sentence giving a brief overview of the item. The second is a long description, this will be the story about your product. Think about why your product is better or what is special about the item. You also want to answer common questions that are asked about the product. The last item in the content area is the product name, not a real difficult area, just make sure you pick a name that matches what you're selling. Also try to go with a normal name, don’t go overboard here and try to put a bunch of adjectives into the name to describe it, you can accomplish that in the description areas.
There is nothing like video to help sell your product. Think about times in your past, you’ve probably purchased something because of a video or a TV commercial that you may not have bought otherwise. If done correctly video will not only help you sell the product to the customer, it will also have the side benefit of ranking your product higher in search engines. Search engines will almost always rank sites and products higher that offer video in conjunction with great content.
Visual representation of your product is another one of my key e-commerce ideas. The higher the quality of the image, the better the chance a potential customer may purchase the product from you. Think about images you see in magazines or on different websites you visit. Sometimes an image has a way of pulling you and holding your attention. Multiple images can be used as an image gallery allowing the customer to see multiple views or different styles of the same product. I’m not telling you that a professional photographer is needed to get great images, for the most part, an iPhone, smartphone or camera will work as long as they don’t degrade the image too badly. Sometimes taking multiple shots and looking at them to find the best images will work.
Try to group your items into different categories. This can be a chore at times but will it help the potential customer as they are going through your website. Keep in mind you want to make the online shopping experience for your customers better than your competition. This means having a website that is well planned out and easy to navigate. Great e-commerce websites design walk their customers through the entire process with easy to find prompts and great content that leads to a call to action. Getting items grouped and into easy to understand categories is a very important part of this process.
I’m not going to suggest to you how much to mark something up, that is not part of my e-commerce ideas. However, I’m going to suggest marking them up enough to leave room for sales and specials. It is a proven fact that e-commerce websites that have sales occasionally sell more products than their competition that do not offer specials. You can also use coupons on your e-commerce website to help draw customers to your online store. As stated above websites that use these tools have more success with their online sales.
Use your blog and social media outlets like Facebook to broadcast changes in your store. This can be letting your customers you have added a new product, you have a sale going on or you have a coupon code they can use to save money. This is also a great tool to tell your customers about accessory items that can be used with your best sellers. Use these tools to help increase your online sales.
In closing, I hope my e-Commerce ideas benefit you with your online shopping store. If you use great content, high-quality images, video of your product coupled with sales and coupons I promise you will have more success with your store. Try out some of these on your site and see if you don’t notice a difference in your sales.
Our eCommerce web development services give you an edge over your competitors. With the right functionality, design, and scalability our eCommerce web developers will help you stand miles ahead in the cluttered marketplace of today.
- Great Content
You have to have good content to describe what you are trying to sell on your website. This is probably my most important e-Commerce idea I can provide. Content is not only important as a description of the product, but it is also what is going to help rank your store higher in Google. Meaning if you have poor content, it will be directly reflected by Google and your ranking will show it. You will need two types of content for your product. 1st is a short description, this will be a very short sentence giving a brief overview of the item. The second is a long description, this will be the story about your product. Think about why your product is better or what is special about the item. You also want to answer common questions that are asked about the product. The last item in the content area is the product name, not a real difficult area, just make sure you pick a name that matches what you're selling. Also try to go with a normal name, don’t go overboard here and try to put a bunch of adjectives into the name to describe it, you can accomplish that in the description areas.
- Video in your Product
There is nothing like video to help sell your product. Think about times in your past, you’ve probably purchased something because of a video or a TV commercial that you may not have bought otherwise. If done correctly video will not only help you sell the product to the customer, it will also have the side benefit of ranking your product higher in search engines. Search engines will almost always rank sites and products higher that offer video in conjunction with great content.
- High-Quality Images
Visual representation of your product is another one of my key e-commerce ideas. The higher the quality of the image, the better the chance a potential customer may purchase the product from you. Think about images you see in magazines or on different websites you visit. Sometimes an image has a way of pulling you and holding your attention. Multiple images can be used as an image gallery allowing the customer to see multiple views or different styles of the same product. I’m not telling you that a professional photographer is needed to get great images, for the most part, an iPhone, smartphone or camera will work as long as they don’t degrade the image too badly. Sometimes taking multiple shots and looking at them to find the best images will work.
- Grouping Products into Categories
Try to group your items into different categories. This can be a chore at times but will it help the potential customer as they are going through your website. Keep in mind you want to make the online shopping experience for your customers better than your competition. This means having a website that is well planned out and easy to navigate. Great e-commerce websites design walk their customers through the entire process with easy to find prompts and great content that leads to a call to action. Getting items grouped and into easy to understand categories is a very important part of this process.
- Sales and Coupons
I’m not going to suggest to you how much to mark something up, that is not part of my e-commerce ideas. However, I’m going to suggest marking them up enough to leave room for sales and specials. It is a proven fact that e-commerce websites that have sales occasionally sell more products than their competition that do not offer specials. You can also use coupons on your e-commerce website to help draw customers to your online store. As stated above websites that use these tools have more success with their online sales.
- Blog and Social Media
Use your blog and social media outlets like Facebook to broadcast changes in your store. This can be letting your customers you have added a new product, you have a sale going on or you have a coupon code they can use to save money. This is also a great tool to tell your customers about accessory items that can be used with your best sellers. Use these tools to help increase your online sales.
In closing, I hope my e-Commerce ideas benefit you with your online shopping store. If you use great content, high-quality images, video of your product coupled with sales and coupons I promise you will have more success with your store. Try out some of these on your site and see if you don’t notice a difference in your sales.
Our eCommerce web development services give you an edge over your competitors. With the right functionality, design, and scalability our eCommerce web developers will help you stand miles ahead in the cluttered marketplace of today.
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